I’ve recently been collaborating with Sydney-based stylist Melissa Byrne on the planning and execution of her (re)brand.

Melissa, more commonly referred to by her existing clients as “Lis”, is making a move from commercial styling (where she has over a decade of experience) to the world of high fashion. In order to do so, she needed a distinguishable identity that encouraged a perception of style with simultaneous elegance and flamboyance.

The logo distinguishes itself from the high-tracking, geometric sans serif logotypes of its competitors, while still remaining relevant, with its interpretation of Art Deco and Baroque influences.
Visually, the “M” acts as a subtle pictogram of a collar, and “Lis” is recognisable amongst the type to create a connection with the previous client base.

The 1mm thick business cards are letterpress prints with a gold foil dot.