Late last year, I was asked to illustrate a coaster for el Jimador—a tequila company that employs bold visuals based on Mexican culture. A top view of a Mexican wrestling ring was drawn around perforations, creating an arena for “thumb wrestling”.
The coaster, while functioning with its original intention, is also used in various promotional events including el Jimador thumb wrestling competitions. The images below show the preliminary sketch, the final illustration, and the coaster in use.
Creative direction from Adrian McNamara at Naked Communications.