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The blog of designer/illustrator Aldous Massie.

Late last year, I was asked to illustrate a coaster for el Jimador—a tequila company that employs bold visuals based on Mexican culture. A top view of a Mexican wrestling ring was drawn around perforations, creating an arena for “thumb wrestling”.

The coaster, while functioning with its original intention, is also used in various promotional events including el Jimador thumb wrestling competitions. The images below show the preliminary sketch, the final illustration, and the coaster in use.

coaster draft black and white sketch

el jimador coaster colour vector final thumb wrestling thumbwar

pub coaster context

Creative direction from Adrian McNamara at Naked Communications.
2012